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Updates from ANJO Consulting

Welcome to our news and insights page — a space where we share what happens behind the scenes at ANJO Consulting.

Here, you'll find stories from both sides of the bridge we build: from the Brazilian producers who craft exceptional products with passion and tradition, to the Norwegian market where quality, sustainability, and authenticity are highly valued.

We write about new partnerships, product launches, and inspiring encounters — as well as the realities of doing business across cultures. How do Norwegian importers think? What do consumers look for? What standards and certifications are required? And how can Brazilian producers adapt while preserving their unique identity?

You'll also discover stories about the producers we collaborate with — from family-owned farms celebrating more than 200 years of tradition to innovative brands winning international awards at trade fairs. We highlight new products, sustainability initiatives, and the creative spirit that defines Brazilian craftsmanship.

At the same time, we share insights from the Norwegian side — from market trends and design preferences to expectations for transparency, traceability, and quality.

Whether you're a Brazilian producer curious about the Norwegian market or a Norwegian importer seeking authentic and sustainable products, our goal is to offer stories that connect, inform, and inspire.

At ANJO Consulting, we believe that successful collaboration grows from mutual understanding. Through these updates, we hope to provide insights, reflections, and inspiration for everyone who shares our vision of bringing Brazil and Norway closer — in taste, trade, and trust.

From Brazil to Norway – The Taste of True Partnership

At ANJO Consulting, our mission is to turn dialogue into collaboration — connecting Brazilian producers with the Norwegian market through trust, shared values, and a deep respect for craftsmanship.

Brazil offers an extraordinary richness of natural ingredients: coffee, cacao, tropical fruits, nuts, oils, and countless regional specialties. Behind each product are dedicated producers who combine tradition, knowledge, and creativity — people whose work deserves both recognition and reach.

Norway, in contrast, is a market defined by precision and high expectations. Norwegian buyers and consumers value sustainability, transparency, and authentic stories. Quality and ethical production are essential — but so are aesthetics, presentation, and the sense of identity that each product conveys.

Our role is to bridge these perspectives. We support Brazilian producers in adapting to Norwegian and European requirements — from labeling and logistics to packaging and communication — while helping Norwegian importers and retailers discover products that align with their market values and design sensibilities.

Through this blog, we will:

> Highlight Brazilian producers and the stories behind their craft
> Offer insights into Norwegian market preferences and consumer expectations
> Present new and award-winning products entering the Nordic scene
> Explore sustainability, innovation, and long-term collaboration
> Reflect on what we learn from both sides — and how partnership creates value

We believe that true collaboration grows from curiosity, respect, and the joy of learning from one another.

Join us on this journey — and discover how Brazilian passion and Norwegian precision come together to create something truly special.

👉 Have questions or want to learn more about specific products or opportunities?
Feel free to leave a comment or get in touch directly — we'd love to hear from you!